Webinar-on-Demand: How Digital Transformation Drives Customer Focus

A "Must-Watch" Session

Are you delivering the right message to the right person at the right time?
Your customers are having dozens of key “micro-moments” every day, when they are researching your brand or products and services.
Join Mach Media's Gina Wessels for an exclusive webinar-on-demand to learn how to identify those moments and target your messages to this receptive audience.

This popular session explores: 

  • How every successful campaign must start with the customer
  • How to interpret customer micro-moments and use them to generate the right responses
  • Connecting customers to messages that will motivate desired actions
  • How to read and aggregate customer data signals

Gina Wessels

Specialist Consultant, Mach Media

Gina helps companies like Google, Shell, GSK, Syngenta and Groupe SEB define and build their marketing strategies, and support their digital transformation. She has trained over 10,000 people face-to-face and online, and is one of 13 consultants to join Google’s Master Faculty.


Date: On demand

Duration: 90 Minutes including Q&A

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